What good do shops deliver (3) eyes on the street

Looking to the shop from the street...

Looking to the shop from the street…

Feeling safe in public space is somehow related to the perception of not being alone and to the fact that what happens is seen (or can be seen) by those living on or using the street. This has been enunciated by Jane Jacobs and re-used often as “eyes on the street”, with some consequences for retail:

  • Those (shop) eyes are there just during opening hours; they include those of shopkeepers as well as those of those browsing the showcases or the ones buying. The two latest categories will only flock if the space is perceived as safe, so here we have a vicious/virtuous circle…
  • When shops are closed, the only eyes on the street are those of homes (if they exist). If showcases are well lit at night, you can however get a better safety feeling, something that shopkeepers are fully aware of as this increases the perception of the street as secure day-long.
  • The design of showcases influences the number of eyes on the street; the open ones work better.
... or from the shop on the other side...

… or from the shop on the other side… (this is main street Segovia, Spain)

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